Document anglais produit par le service agriculture durable des Etats-unis, mais qui représente un bon guide pour ceux qui veulent faire leur propre mise en marché de leur viande de boeuf.
How to Direct Market Your Beef portrays how one couple used its family’s ranch to launch a profitable, grass-based beef operation focused on direct market sales. From slaughtering to packaging, through labeling and advertising, Jan and Will Holder transform their real-life experiences to a compelling narrative rich with practical tips.
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